Virtue is built by a team of believers, optimists, and do-gooders. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair. It binds directly to areas of damage and fills them in, revealing hair that is shiner, stronger and overall more healthy.
"We put boundless stock in innovation. We sweat every detail. And above all, we strive to make a real, impactful difference, which means we only make products that deliver on what they promise. Our commitment to our values drives every part of our business, from ensuring that all our products are cruelty-free to our level of care for our customers. Most importantly, we believe that social responsibility should live at the core of a company, so we support like-minded non-profits and take a stand when it matters most."
Virtue is free of sulphates, paragons, phthalates, colors and dyes. It is also gluten free and cruelty free.