My Cart

Close

LAC + CO

Virtue Full Shampoo

$52.00

Cleans / Nourishes / Volumizes

Adds Lift & Body. A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold. Alpha Keratin 60ku™ + Pink Pomelo, Hydrolyzed Quinoa

Alpha Keratin 60ku™ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Free of Parabens, Sulfates, Phthalates, Colour & Dyes.

Directions for using:

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue.