My Cart

Close

LAC + CO

Virtue Smooth Shampoo

$54.00

Cleans / Softens / Shines

Fights Frizz & Seals in Moisture. A shampoo that cleanses and calms unruly hair with each use. Smooth Shampoo refines and de-frizzes strand by strand, sealing in moisture and shine. Color-safe and ideal for medium-to-thick, harder to manage hair.

Alpha Keratin 60ku™ is a whole, human keratin. Born from regenerative medicine, it is identical to the keratin in your hair, skin, and nails so it heals and repairs unlike anything you've experienced before.

Free of Parabens, Sulfates, Phthalates, Colour & Dyes.

Directions for using:

Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.